Selling the dream

Our daughter, Rachael, and her friend Zuleima, who are both members of the Moon Palace team that sells residential membership to clients, have made us aware of some of the subtleties of the art of “selling the dream”. Brits feature amongst the hardest nuts to crack. We don’t readily buy into the dream. We are reserved, somewhat suspicious, likely to have our arms folded and legs crossed, and will frequently refuse to be “sold to”. Americans, on the other hand, seem to have the readiness and ability to “dream big”. Although geographical proximity makes Cancun and its coast a realistic dream for many Americans (few have to fly more than 3-4 hours to get here), they are still more open to buying into a concept that promises some luxury, a pleasant environment and good service. And that is what the Palace resorts do to perfection. The staff have a natural friendliness in their manner, but their training and preparation helps them to be pro-active, anticipating your needs before even you might be aware of them! This can be seen at every level of service, and I personally find it astonishing. But………… it all comes at a price, and despite these stringent economic times, there are still plenty out there who are willing and financially able to buy into the Cancun dream.

Isla Mujeres Just 20 minutes hydrofoil ride from Cancun is Isla Mujeres, an island measuring just 5miles long. One of the longest inhabited islands of Mexico, it was here that the Spanish Conquistadores first set foot on Mexican soil, and it was here that the indigenous Mayans held out the longest by resisting the overwhelming force that invaded this part of the world. The island is surrounded by the most exquisite ocean blues of the Carribbean and, with the proximity of the Barrier Reef (which runs for 350kms along the coast) it is a great place for snorkelling and scuba diving. It’s the sort of place where people celebrate weddings and enjoy honeymoons, resulting in a whole industry dedicated to producing romantic settings fit for the wedding experience of a lifetime.

And when you have sunsets like this, it’s not hard to feed that dream!

About Frank Burns

Looking for the extraordinary in the commonplace………taking the road less travelled……..striving for the ‘faculty of making happy chance discoveries’ in unremarkable circumstances. Click on the Personal Link below to visit my webpages.

Posted on January 29, 2011, in Letters from Mexico and tagged , , , . Bookmark the permalink. 1 Comment.

  1. Hi Jenny and Frank

    Have a great visit and we look forward to pics on your return

    Kindest regards

    Kim and Sue

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