Go-on = ‘Goon’?
It’s always good to begin a post with a title that engenders a bit of curiosity. Some of you will know about the government-sponsored initiative to help 8.5 million UK residents (who have yet to go online) to go digital. Most of these people are, perhaps understandably, amongst the older generation. People who missed out on the early wave, that created the crave, for having the world at your finger tips and only a click away.
The body empowered to bring this initiative to the nation gave it the title of “Go-on”, (www.go-on.co.uk) which we all understand to be text-speak for “Go-online”. But it does surprise me that some astute mandarin at a higher echelon did not spot the possible “lapsus calami” that could result in a ham-fisted senior typing http://www.goon.co.uk into his/her browser. I mean, amongst friends, why should a hyphen (or its absence) make such a difference? In the good old days of the fountain pen, far bigger mistakes (indeed, whole blotches and smudges) happened on every other line, and no one got their knickers in a twist.
Fortunately, if a less-than-dexterous third-ager does make the critical mistake of omitting the hyphen, they will be greeted with a blank page. However, if a .com is typed in instead of a .co.uk, the result will be rather different. When I typed in http://www.goon.com, this is what I got……………………… interesting!